THE Q FACTOR
Welcome to The Q Factor, where host Gregg Fisher, Founder and Portfolio Manager of Quent Capital, leads listeners through the rapidly evolving landscape of data-driven leadership and innovation. This award-winning podcast series dives deep into the profound impact of data on every facet of life in the 21st century, navigating the intricate intersection of data and humanity.
In every episode, Fisher engages with business luminaries and thought leaders to explore the delicate balance between the quantifiable and the intangible. THE Q FACTOR unpacks the complexities of our modern age, highlighting the indispensable role of human insight in an increasingly data-driven world.
THE Q FACTOR
DOMINIQUE HANSSENS: THE SCIENCE OF MARKETING
The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.